Features of offering offers in social networks

Nowadays, social networks are used by a huge number of people. Therefore, a lot of targeted advertising is placed in social networks. This type of advertising is addressed to certain groups of users.

Placing advertising in social networks, for example, in Instagram or Facebook, webmasters have the opportunity to choose the interests of the target audience to hit those users who fit specific criteria.

What types of offers there are and how to use them in marketing can be read in an article from AffCommunity.

Let’s say you need to promote earrings. In this case, the following user groups can be selected:

• women who like jewelry;
• friends of women who are about to celebrate their anniversary;
• men who are approaching their wedding anniversary or their wife’s birthday.

Thanks to a targeted approach, the probability of interest in advertising to those users for whom it is intended, significantly increases.

Offers in the network

Offers in social networks have another characteristic feature. To make their pages more popular, many users artificially inflate views, comments and likes. Popular pages arouse the interest of new visitors. To simulate activity on a page in a social network, bots, which are special programs, are used.

In YouTube and Instagram comments are left by real people who also make reposts, put likes or dislikes. You can order comments of a certain type: positive, negative or neutral. A negative comment under a video on YouTube, which has collected a large number of likes, becomes popular and rises to the top positions.

CPA offers – what are they?

CPA offers are based on the CPA model. In this case, the advertiser pays not for views or clicks, but for the fulfillment of certain actions by users, such as:

• registering on the site;
• filling out an electronic form;
• making a purchase;
• installing a mobile application, etc.

After the user performs the action set by the advertiser, the webmaster is paid the promised remuneration.

Let’s assume that the webmaster has to promote an online dating service, and the goal set by the advertiser is for the user to fill out a questionnaire. The webmaster places an advertising banner in TikTok. The site visitor browses the feed, sees the banner, becomes interested in the advertising information placed on it, makes a click, and then goes to the site, where he fills out a questionnaire. Thus, he performs a targeted action, after which the webmaster receives his remuneration.Copy textCopy HTMLRefuseDone